QCR Holdings, Inc.

/Design/

I crafted a campaign to grow the bank's Gen-Z client base and increase the number of Quad City Bank Teen Accounts. I designed a logo, debit card and billboard signs, aligning my design choices with the conclusions I made from my quantitative and qualitative research.

Second, I designed core value stamp icons. Using the stamps, I developed my idea for a UX interface in which employees compete to earn QCBTokens by attending company events.

Lastly, I designed and printed data visualization cards for the TedX speaker event I planned.



/Process/

1. "Form-storm" in my notebook to brainstorm.
2. Develop ideas in Adobe Illustrator in black and white; then, introduce color
3. Choose 2-3 variations.
4. Meet with mentor for feedback; edit designs
5. Create final mock-ups for pitch presentations